Want it, see it, get it!

The importance of vision: If you don’t know where you’re going, how will you get there? 

The most successful agencies are pursuing their vision – an aspirational and measurable statement of where they want to be at some fixed point in the future. It defines what success will look like and includes a specific timetable for getting there.

For agency owners, your vision will help all your team understand where you plan to lead the company. This will encourage them to have confidence in you as their leader, in the stability of the business and how their careers can develop with you.

Vision creates alignment. Vision drives success. Vision matters.

Today, having a clear vision is more important than ever.

Recent global events have caused immense turmoil and uncertainty throughout the world, especially in the marketing communications business. Agency owners have been dealing with tough internal issues such as managing a remote workforce. They (and their clients) are also facing a tsunami of digital transformation which has been far bigger, deeper, and quicker than has ever been foreseen.

Now is the time to re-examine your agency’s five-year goals. The chances are that today’s challenges, trends and competitive environment are substantially different than when you first put your plan together.

So… what’s your vision? Is it still the right one for you?

Fallow Associates FINDING YOUR VISION sessions.

We help agencies take a fresh look at what’s here, what’s coming and the specific steps they should be taking to succeed in a world that’s so different than what we knew before.

Our approach :

• Refocuses the agency on defining future goals.
• Aligns the leadership team around those goals.
• Builds consensus on the opportunities and challenges for achieving the vision.
• Facilitates agreement on how to move forward (including priorities, accountabilities, next steps, and timing).

How it works.

Step 1: Diving into your business.

We begin with a kick-off call with the agency owner to understand the key issues and concerns, the relationship with (and among) the senior team and the firm’s performance to date. We then gather data from the senior team via a confidential survey, one-on-one interviews, or both.

This information is then distilled into areas of agreement and areas of disagreement for each of the agency’s growth drivers:

• Mission, Vision and Values
• Brand Proposition
• Leadership, Talent & Organisational Structure
• Business Development
• Culture
• Financial Management

Step 2: Presentation, discussion and achieving alignment.

We then lead the team through a group discussion of our findings for each of the areas above. Perhaps most importantly, we:

1. Work through any areas of disagreement to build consensus on how to move this thinking ahead.
2. Develop action steps for each growth driver.

The outcome.

When we’re done, you and your team will clearly understand the marketing communications world as it is today, what you need to do, how to do it and who is accountable for what.

You will have found your vision.